Megan Palms is a highly accomplished Marketing Director with nine years of experience specializing in high-growth digital strategy within the mobile application industry at a leading U.S. development firm. Megan focuses on the intersection of data-driven performance marketing and compelling brand narrative to drive exceptional results.

She possesses deep expertise in scaling user bases, managing multi-million dollar acquisition budgets, and implementing sophisticated lifecycle marketing strategies. Megan has a proven track record of elevating app visibility, including spearheading integrated campaigns that resulted in a 40% increase in monthly active users and significantly improving Customer Lifetime Value (CLV). She leads and mentors high-performing teams in areas spanning ASO, SEO, paid social, and content strategy, consistently turning marketing investment into profitable, sustainable growth for the company’s portfolio of top-rated applications.